Based in Switzerland, Binneli is the visionary designer and director behind the brand. Her creative journey began in London, where she studied Textile Design at the London College of Fashion, before earning her (BA) Hons in Silversmithing, Goldsmithing, and Jewellery from the University for the Creative Arts in the UK.

Deeply inspired by the raw beauty of nature, Binneli’s designs celebrate organic forms that reflect her own inner world and passion for continuous creation. To bring her unique visions to life, she collaborates with master artisans in South Korea, who expertly handcraft her collections of fine jewellery, premium leather bags, and contemporary fashion.

Every Binneli piece bridges the gap between sophisticated Swiss design, British artistic heritage, and exceptional Korean craftsmanship.